77 Inch 8K OLED Signature TV
€5 recycling contribution on all MDA
LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
Self-lit pixels make LG OLED TV the only way to see real 8K. Each pixel can be controlled individually to display unprecedented levels of depth and detail with infinite contrast and perfect blacks. LG OLED TVs set the standard for real 8K — LED TVs that claim to be 8K just can't quite reach this level of realism.
A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.
Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.
If you're looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want a TV to be.
LG OLED Z1 delivers the final word in home cinema perfection. With up to 8K resolution creating razor sharp pictures, rich, crystal-clear sound and infinite perfect black levels, you will experience total immersion in the cinematic world.
Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.
Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.
- a9 Gen4 AI processor 8K with AI 8K upscaling
- LG Real 8K SELF-LIT OLED for extraordinary detail and contrast
- Premium slim gallery design & built-in flush fit wall mount
- Immersive cinema and sport with Dolby Vision IQ & Dolby Atmos
- Premium 8K gaming experience – HDMI 2.1, HFR, VRR and more