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Miele Brand
In many countries Miele is the most coveted brand in its branch of industry. On its own home market in Germany, Miele was even voted 'best brand ever' , across all product branches. And the ownership of products from such a brand reveals much about its users: Miele customers have high expectations for the performance and the environmental friendliness of their domestic appliances. People who buy Miele are quality conscious and have style.
Miele Convenience
Whether conventional rotary switch, discreet sensor controls or a high-resolution touch display like the one on your smartphone: operating a Miele is both easy and fun. Add to this a multitude of convenient and reliable automatic programmes and a great love of detail - success is guaranteed - on board both laundry and kitchen appliances. Make life easier for yourself with Miele!
Miele Design
Miele believes in clean lines and timeless elegance. Nowhere else will you find such a comparable range of built-in kitchen appliances, with consistency in Design lines and colour options, to suit the most diverse of interior designs and kitchen furniture fronts. Great care is taken to coordinate appliance design across the range. Whatever the style of your kitchen: Miele is the perfect match.
History
Two families have shaped the company for more than 100 years: the Miele and Zinkann families.
In 1899, with four lathes and one drilling machine, the engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock.
Their guiding principle becomes the business philosophy: "Immer besser".
Philosophy
Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society.
The company focus is on manufacturing household appliances for the kitchen, the laundry room and for floorcare, as well as appliances for use in commercial operations and medical facilities ("Miele Professional"). The strategic vision is to become the most favoured brand of the industry in all relevant markets.
Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle "Immer besser" which the founders Carl Miele (left) and Reinhard Zinkann printed on their first machines - and which characterises Miele to this day.
The company focuses exclusively on the Miele brand and its consistent positioning in the premium segment. Miele stands for long-term thinking and planning, continuity of values and goals, good relationships with customers and suppliers, as well as an employee-oriented corporate and leadership culture.
Miele Quality
For more than 100 years it has been a proven adage that you can trust Miele and rely on our appliances. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years' use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to the dependability and durability of our appliances.
Miele Service
Miele customers enjoy preferential treatment: thanks to our fast and efficient after-sales service operation which has been voted best in its branch of industry many times over. Even if you need personalised instructions on appliance use or professional cleaning of your machines, Miele will gladly make a home visit. We will always be there for you. That’s a promise!
Miele Technology
Miele stands for excellent results combined with the lowest possible energy consumption. This goes for the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights. The key to this is a wealth of innovative features available only from Miele. This is borne out by numerous first places in leading product tests conducted around the world.
Responsibility
At Miele sustainability is enshrined in the company values and traditions and forms the foundation for its long-term corporate success.
Miele is a member of the UN sustainability organisation, Global Compact and a signatory of the “Diversity Charter”.
In addition, every two years Miele publishes a sustainability report.
